Instagram is rearranging profile grids and content dimensions, as previously mentioned by IG chief Adam Mosseri in Threads. The shift from square to vertical content seems more reasonable as the content itself started to be more rectangular. Creators will soon be able to Instagram Rearrange Grid to better express their ideas and show their visitors what they think.

Reactions to the change 

The update itself may not be available to everyone right now, but it will undoubtedly be soon.

This update was a part of a series of other ones that Mosseri announced earlier in January, but how people reacted to the shift itself (from square to rectangular grids) was unclear – some liked how it looked while others thought it compromised their established aesthetic and the presentation they thought suited their identity by using Instagram Rearrange Grid.

However, Creators should prepare for the imminent changes.

The Ratioanle Behind the Update 

The decision to implement these changes with little notice has prompted concerns among creators, especially those who rely on their presentation in engagement. In response, Mosseri announced the release of the “Re-arrange” feature as a way to make up for the challenges faced by creators in maintaining visual consistency.

For a deeper dive into this topic, be sure to check out our guide on How Instagram’s Reset Feature Changes the Content Arena for additional insights.

How Instagram’s Profile Grid Editing Helps Marketers

• Enhanced Visual Control: Marketers can rearrange posts to create a more cohesive and aesthetically pleasing brand story.
• Curated Branding: Businesses can highlight key products, services, or campaigns in a structured, visually compelling manner.
• Improved Engagement: A well-organized grid can attract and retain audience attention, increasing profile visits and interactions.
• Strategic Storytelling: Brands can design their grid layout to align with marketing campaigns and seasonal promotions.

Key Takeaway for Marketing Managers in the Middle East

• Cultural Relevance: Enables brands to highlight local events, traditions, and themes that resonate with Middle Eastern audiences.
• Localized Aesthetics: Allows brands to present content in a way that aligns with regional visual preferences.
• Flexible Content Display: Marketers can optimize thumbnails and grid arrangements to maintain visual integrity.
• Stronger Brand Identity: Helps create a more structured and memorable first impression for new visitors.

Conclusion

As Instagram continues to innovate, it is crucial for marketers and creators to adapt to these changes. By leveraging the new profile grid features, brands can enhance their visual storytelling and strengthen their connection with their audience.