All the admiration we marketers have for industry disruptors like Ryan Reynolds? It’s time we extend that same appreciation to Jimmy Donaldson, better known as MrBeast. He’s not just a YouTube sensation; he’s a master of content creation across the board.

Recently, a 36-page onboarding document titled “How To Succeed In MrBeast Production” leaked online, allegedly penned by Jimmy himself. This document, given to new team members, is a treasure trove of insights into creating truly remarkable content. Written in his own words, it offers a deep dive into the strategies that have catapulted MrBeast to internet stardom.

I know MrBeast kinda got canceled for this document, but it's an amazing read and insight into why he is so successful.

MUST READ for anyone creating content, on any platform. pic.twitter.com/pSM75mgo3V

— Pat Walls (@thepatwalls) September 14, 2024

Having dissected the entire document, I’ve distilled its essence into key takeaways that marketers can apply to their own content creation processes. Each point comes with a “Marketer Takeaway” to help you implement these strategies immediately.

Let’s get started.

1. Create Content That Excites You

If you’re not thrilled about the content you’re producing, why should anyone else be? MrBeast emphasizes that his enthusiasm is the driving force behind his videos. His genuine excitement translates into authentic content that resonates with viewers.

Marketer Takeaway: Produce content that you’re passionate about. Your enthusiasm will shine through and engage your audience on a deeper level.

2. Deliver the ‘Wow’ Factor

MrBeast is known for pulling off stunts that no one else can. Whether it’s giving away large sums of money or executing elaborate challenges, he aims to leave viewers in awe. This not only captures attention but also sets his brand apart.

Marketer Takeaway: Think big. What unique experiences or offerings can your brand provide that others can’t? Strive to create moments that leave your audience saying, “Wow!”

3. Develop Engaging and Repeatable Formats

Consistency doesn’t mean monotony. MrBeast has several video formats that he revisits, such as last-person-standing challenges or escalating dares. These formats keep viewers hooked because they know they’ll be entertained, but they’re also curious about the new twists he’ll add.

Marketer Takeaway: Create content pillars or formats that are both engaging and adaptable. This helps in building a loyal audience while keeping the content fresh.

4. Innovate Constantly

Even successful formats can become stale. MrBeast understands the importance of innovation over repetition. He doesn’t hesitate to retire popular formats in favor of new ideas to keep his audience engaged.

Marketer Takeaway: Don’t rest on your laurels. Continuously seek out new ideas and be willing to pivot, even if it means moving away from strategies that have worked in the past.

5. Be Data-Driven but Don’t Neglect Intuition

While MrBeast pays attention to metrics like views and engagement, he also trusts his gut when it comes to content creation. He balances data with intuition to produce videos that are both strategic and authentic.

Marketer Takeaway: Use analytics to inform your decisions but don’t become a slave to them. Trust your instincts and creativity to guide your content strategy.

6. Foster a Collaborative Team Environment

The leaked document highlights the importance of each team member in the production process. Collaboration and open communication are key components of MrBeast’s success.

Marketer Takeaway: Encourage teamwork and idea-sharing within your team. A collaborative environment fosters creativity and leads to more innovative content.

7. Master the Art of Storytelling

At the heart of MrBeast’s videos is compelling storytelling. He knows how to take viewers on a journey, keeping them engaged from start to finish.

Marketer Takeaway: Focus on storytelling in your marketing efforts. Whether it’s through videos, social media, or advertising campaigns, a good story can captivate your audience and make your message more memorable.

8. Prioritize the Audience’s Experience

MrBeast always considers what will make his audience happy. His content is tailored to provide maximum enjoyment and engagement for viewers.

Marketer Takeaway: Put yourself in your audience’s shoes. Create content that provides value and enhances their experience with your brand.

9. Embrace Authenticity Over Perfection

The leaked document is filled with personal anecdotes and even spelling errors, showcasing MrBeast’s authenticity. He doesn’t aim for perfection; he aims for realness.

Marketer Takeaway: Don’t be afraid to show the human side of your brand. Authenticity can build trust and strengthen the connection with your audience.

10. Challenge the Status Quo

MrBeast isn’t afraid to do things differently. He often defies conventional wisdom to create content that’s original and captivating.

Marketer Takeaway: Don’t be constrained by industry norms. Be willing to take risks and try unconventional strategies to stand out in the market.

In Conclusion

MrBeast’s onboarding document offers a rare glimpse into the mindset and strategies behind one of the most successful content creators today. By applying these principles—passion, innovation, authenticity, and a relentless focus on the audience—marketers can elevate their own content strategies.

So, the next time you’re brainstorming ideas or re-evaluating your marketing approach, consider asking yourself: What would MrBeast do?