Facebook has recently introduced a new in-app ad goal, “Get More Visits,” for users with Professional Mode enabled. This feature helps businesses and creators drive more physical traffic to their locations. It encourages users to visit stores, events, or other destinations. As Facebook refines its advertising options, this update is especially useful for local businesses and creators seeking to boost foot traffic and maximize their social impact. This makes Facebook ads for local businesses even more effective in reaching nearby customers.

What is the “Get More Visits” Ad Goal?

The “Get More Visits” goal allows users to create ad campaigns designed to boost visits to physical locations. This option joins other ad objectives within Facebook’s professional tools, such as “Grow Your Customer Base” and “Get More Website Visitors.” With the new goal, users can target ads to people likely to visit a physical location based on proximity or interest in the content.

For businesses and marketers, this ad goal simplifies the process of setting up campaigns aimed at increasing in-person interactions. For example, a local restaurant can promote a limited-time offer or event and target nearby users to drive foot traffic. Similarly, a creator hosting a live event can use this feature to attract more attendees.

How Marketers Can Benefit from the “Get More Visits” Ad Goal

Marketers have long relied on digital tools to drive online engagement, but this feature enables a more direct connection between the digital and physical worlds. Here are some ways it can impact marketing strategies:

1. Enhanced Local Targeting: The “Get More Visits” feature is particularly effective for businesses that rely on local customers. Marketers can create hyper-targeted campaigns to attract nearby customers and encourage them to visit in person, which could be a game-changer for restaurants, retail stores, fitness centers, and event venues.
   
2. Real-World Engagement: As digital marketing increasingly dominates business strategies, this new tool helps bridge the gap between online advertising and real-world engagement. Brands can directly tie their ad spend to physical outcomes, such as increased foot traffic, making it easier to measure return on investment (ROI) for brick-and-mortar locations. This makes Facebook ads for local businesses a powerful tool in driving measurable results.
   
3. Seamless Integration with Other Goals: The “Get More Visits” ad goal works alongside existing Facebook advertising tools, such as driving WhatsApp messages or website traffic. Marketers can create comprehensive campaigns that both increase digital engagement and drive physical visits, helping businesses cover all bases.
   
4. Boost for Professional Mode Users: Professional Mode gives creators and businesses more access to analytics and monetization tools. By adding “Get More Visits,” Facebook provides users with a stronger toolkit to succeed, whether focusing on digital growth or expanding their physical presence.
   
   To explore this topic further, check out our Facebook’s Plan to Win Back Young Adults with Local Ads for more insights.

Potential Challenges

While this new ad goal is a welcome addition, it may also come with challenges. Advertisers must ensure their ads are relevant to the local audience to avoid wasting budget. Measuring the impact of foot traffic campaigns may require tools like location-based data or integrated tracking systems to gauge success accurately. These considerations make Facebook ads for local businesses more effective when executed with precision.