Facebook has recently introduced a new in-app ad goal, “Get More Visits,” for users with Professional Mode enabled. This addition is aimed at helping businesses and creators drive more physical traffic to their locations by encouraging users to visit their stores, events, or any other physical destination. As the platform continues to refine its advertising options, this new feature could be particularly useful for local businesses and creators looking to increase foot traffic and maximize the impact of their social presence.

What is the “Get More Visits” Ad Goal?

The “Get More Visits” goal allows users to create ad campaigns designed to boost visits to physical locations. This option joins a suite of other ad objectives within Facebook’s professional tools, such as “Grow Your Customer Base,” “Get More Website Visitors,” and “Get More Messages on WhatsApp.” With the new goal, users can set up ads targeted toward people who are likely to visit a physical location based on their proximity or interest in the content promoted.

For businesses and marketers, this ad goal simplifies the process of setting up campaigns aimed at increasing in-person interactions. For example, a local restaurant can promote a limited-time offer or event and target nearby users to drive foot traffic. Similarly, a creator hosting a live event can use this feature to attract more attendees.

How Marketers Can Benefit from the “Get More Visits” Ad Goal

Marketers have long relied on digital tools to drive online engagement, but this feature enables a more direct connection between the digital and physical worlds. Here are some ways it can impact marketing strategies:

1. Enhanced Local Targeting: The “Get More Visits” feature is particularly effective for businesses that rely on local customers. Marketers can create hyper-targeted campaigns to attract nearby customers and encourage them to visit in person, which could be a game-changer for restaurants, retail stores, fitness centers, and event venues.
2. Real-World Engagement: As digital marketing increasingly dominates business strategies, this new tool helps bridge the gap between online advertising and real-world engagement. Brands can directly tie their ad spend to physical outcomes, such as increased foot traffic, making it easier to measure return on investment (ROI) for brick-and-mortar locations.
3. Seamless Integration with Other Goals: The “Get More Visits” ad goal works alongside existing Facebook advertising tools, such as driving WhatsApp messages or website traffic. Marketers can create comprehensive campaigns that both increase digital engagement and drive physical visits, helping businesses cover all bases.
4. Boost for Professional Mode Users: Professional Mode is designed to give creators and businesses more access to analytics and monetization tools. By adding “Get More Visits” to this offering, Facebook is providing Professional Mode users a more robust toolkit to help them succeed, whether they’re focused on digital growth or expanding their physical footprint.

Potential Challenges

While this new ad goal is a welcome addition, it may also come with challenges. Advertisers need to ensure their ads are highly relevant to the local audience to avoid wasting budget on people unlikely to convert into visitors. Moreover, measuring the exact impact of foot traffic campaigns may require additional tools, such as location-based data or integrated tracking systems to accurately gauge success.