Pinterest has launched its new Performance+ Suite, a set of AI-driven tools designed to enhance lower-funnel ad campaigns. These features allow advertisers to optimize for goals like Consideration, Conversions, and Catalog Sales with significantly reduced input, cutting campaign creation time by 50%. Through automation, marketers can manage targeting, budgets, and bidding to maximize campaign efficiency.
One of the standout features is Pinterest Performance+ creative, which uses generative AI to elevate product images. Brands like Walgreens have tested this, experiencing a 55% higher clickthrough rate by swapping plain backgrounds for lifestyle imagery. This creative tool allows advertisers to generate more engaging ads at scale while maintaining brand alignment.
The Performance+ Suite also introduces ROAS (Return on Ad Spend) bidding, which helps advertisers maximize value by predicting high-value conversions in real time. In testing, this feature led to a 15% increase in ROAS for participating advertisers.
How This Impacts Marketers
For marketers, Pinterest’s latest updates offer powerful tools to streamline ad creation and improve campaign performance. The integration of AI helps save time, enabling marketers to focus on strategy rather than tedious campaign setup. Furthermore, the ability to automate creative elements with AI-generated visuals ensures a polished and visually engaging ad experience that resonates with Pinterest’s unique user base.
The new Promotions feature also empowers brands to surface discounts and deals more effectively, driving higher conversion rates. By making personalized promotions more visible in Pinterest’s search and home feeds, marketers can target users based on their shopping behaviors, increasing their ad’s impact during peak shopping periods.
For example, retailers using the new Promotions tool saw a 12.7% increase in conversions, proving that these enhancements can drive real business results. As a result, marketers can now leverage the full funnel on Pinterest, balancing awareness and direct sales in a more integrated way.
Pinterest’s new suite of AI and automation tools offers marketers smarter ways to run campaigns and achieve higher ROI. With the added features in the Performance+ Suite, including creative automation and ROAS bidding, advertisers can scale their efforts efficiently while delivering more personalized, engaging content to their audience. These updates make Pinterest a crucial player for brands aiming to target consumers at both the awareness and conversion stages.
