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Google has made significant strides in enhancing its shopping experience with AI, unveiling new features in October 2024 designed to improve product discovery, personalization, and user engagement. This update leverages advanced artificial intelligence to create…
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A recent report from the Ovative Group highlights TikTok’s underestimated advertising value, revealing that the platform drives returns up to 23 times higher than what traditional last-click models indicate. This finding encourages brands to adopt…
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Snapchat’s October product bundle introduces new ways for users to connect and express themselves, with Halloween-themed Lenses, Bitmoji costumes, and fresh stickers. These updates, aimed at enhancing in-app interactions, also bring quick camera access for…
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Amazon Ads is pushing boundaries with its new AI tools, AI Creative Studio and Audio Generator, designed to enhance ad personalization and creative variety. These tools allow marketers to generate custom content using AI, tailored…
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Instagram continues to evolve its platform, and its latest feature is set to reshape the way businesses and professionals network online. The new “Digital Business Card” feature allows users to create a digital card directly…
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LinkedIn’s feed algorithm is crucial for marketers aiming to enhance their reach and engagement on the platform. With over 930 million users worldwide and significant growth in the Middle East, LinkedIn has become a prime…
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Google recently revised its best practices for URL parameters, a change that impacts website owners, developers, and SEO professionals worldwide. For marketers in the Middle East, these updates offer specific guidance on optimizing search engine…
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In a world where messaging apps are a core part of daily interactions, the market is about to see a unique addition: Daze, an AI-powered messaging app crafted specifically for Gen Z users. With prelaunch…
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Meta’s New Initiative to Combat Celebrity Scam Ads on Facebook and Instagram In response to growing concerns over misleading ads, Meta has launched a crackdown on celebrity scam ads across Facebook and Instagram. These ads,…
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Instagram’s Head, Adam Mosseri, recently shared valuable insights into why carousels often outperform single-photo posts when it comes to reach on the platform. He also dropped a game-changing tip for content creators and marketers alike:…
