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As the holiday season approaches, businesses are gearing up to maximize their sales potential. In response to this demand, we’re excited to announce a suite of new advertising tools and formats designed to help marketers…
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Snapchat is cementing its position as a leading platform for creators, emphasizing the importance of relationships in content sharing. In the past year, the platform has seen a remarkable surge in public content creation, with…
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In 2023, Meta implemented a significant change to its location targeting options, which adversely affected several industries, particularly those reliant on reaching transient audiences. However, recent updates suggest that advertisers, especially in the travel sector,…
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Instagram is launching a new feature tailored specifically for its younger audience: Teen Accounts. Designed with both teens and their parents in mind, these accounts come equipped with built-in protections aimed at creating a safer…
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In a significant move for digital marketing, Google has announced the launch of Confidential Matching, a privacy-first solution designed to help advertisers securely connect their first-party data for audience targeting and campaign measurement. Utilizing advanced…
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In a move that promises to reshape the global business landscape, the United Arab Emirates (UAE) has unveiled its groundbreaking ‘Invest in the Emirates’ initiative. The campaign, spearheaded by renowned actor Idris Elba, was introduced…
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Adobe’s latest foray into generative AI with its upcoming text-to-video and image-to-video tools is poised to reshape how digital content is created and used. This innovation, showcased through Adobe Firefly, promises to enhance the video…
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Instagram’s broadcast channels offer a dynamic way for users to engage with their audiences. This feature allows creators and businesses to share updates, insights, and exclusive content directly with their followers. To help users leverage…
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In a recent LinkedIn post, Reddit’s official account announced the release of their highly anticipated “US 2025 Annual Moments Planning Guide” for businesses. This comprehensive resource is set to revolutionize how marketers approach seasonal and…
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Bluesky, the decentralized social media platform that has been making waves as a potential alternative to Elon Musk’s X (formerly Twitter), has just introduced a highly anticipated feature: native video uploads. Announced on Wednesday, this…
