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YouTube and Spotify Overtake Apple Podcasts The podcast industry in the United States has recently undergone a dramatic shift, with YouTube and Spotify surpassing Apple Podcasts to claim the top spots in the market. Once…
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If you’re aiming to refine your Instagram strategy and boost your content performance, Instagram Chief Adam Mosseri recently shared some valuable tips that could help you enhance your approach. During his weekly Q&A session on…
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TikTok’s Ban Lifted in Nepal: Opportunities and Implications for Marketers The nine-month ban on TikTok in Nepal, which lasted from November 13, 2023, to August 23, 2024, has recently been lifted, marking a significant shift…
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Instagram Unveils “Music on Profile”: What Marketers Need to Know A few days ago, Instagram launched its latest feature, “Music on Profile,” which has generated mixed reviews among users and industry experts. While some are…
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TikTok, the social media sensation renowned for its short-form video content, is rapidly cementing its role as a pivotal platform for holiday marketing campaigns. As the platform continues its meteoric rise, it presents an invaluable…
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Adam Mosseri, the head of Instagram, recently unveiled that the platform is experimenting with a new vertical profile grid structure. This potential update marks a significant departure from Instagram’s long-standing 3×3 square grid layout, which…
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A new forecast is painting a transformative picture of the global advertising landscape, predicting that online titans Meta, Amazon, and Alphabet (Google’s parent company) will command nearly half of all advertising expenditure worldwide by 2028.…
