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Why Instagram Still Relies on Likes Over Saves, According to Adam Mosseri Instagram’s algorithm determines what content gets seen, making it essential for marketers and creators to understand which engagement metrics truly matter. Many social…
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X, formerly known as Twitter, has introduced a new video analytics feature aimed at providing creators and marketers with deeper insights into video performance. This update marks a significant step in the platform’s evolution, reflecting…
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Google has updated its manual action policies for Google News and Discover, introducing significant changes to its guidelines. The updates, made in late 2024, include the removal of outdated sections, revisions to existing policies, and…
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Instagram’s Latest Guide to Stories, Reels, and Carousel Dimensions: What Marketers Need to Know In the dynamic world of social media, staying updated with platform changes is critical for marketers looking to maximize their ROI.…
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User-generated content (UGC) has emerged as a potent tool in the current digital era for companies trying to improve their marketing and engage their audience. Businesses are now looking to their customers—the people who really…
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Google Ads has introduced the Brand Report, a tool designed to give advertisers deeper insights into their campaigns. This new feature simplifies the analysis of key performance indicators (KPIs) by providing deduplicated reach and frequency…
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In a recent announcement, Instagram’s Head, Adam Mosseri, outlined the platform’s key priorities for 2025: enhancing creativity and fostering connections. With plans to refine its creative tools, reward original content, and make user interactions more…
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Bluesky, the decentralized social network often compared to X (formerly Twitter), has unveiled its latest feature: Trending Topics (Beta). Announced on Christmas Day, this feature allows users to explore what’s currently popular across the platform,…
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In a recent discussion, Google suggested that startups in 2025 might not need blogs as a necessity for SEO or business growth. This marks a shift from traditional advice, encouraging businesses to reconsider their content…
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Bluesky, the decentralized social media platform founded by Twitter co-founder Jack Dorsey, is venturing into new territory with the introduction of its standalone photo-sharing app, Flashes. Designed to complement the core Bluesky experience, Flashes aims…
