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Instagram is making a subtle yet impactful change to its video-sharing features by adjusting video quality based on engagement levels. This shift, aimed at conserving resources, could have notable implications for creators and brands, especially…
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In the rapidly evolving world of social media, understanding industry standards for engagement and reach is crucial for Middle Eastern brands aiming to stay competitive. Dash Hudson’s newly released 2024 Social Media Benchmarks provide valuable…
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LinkedIn has launched a fresh campaign, “Know-How That Sticks,” designed to equip digital professionals with essential, actionable skills. This initiative aims to address a common pain point among professionals: the gap between learning and applying…
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In a move to keep its platform fresh and relevant, YouTube has introduced over two dozen new features aimed at improving the viewing and content creation experience. These updates, spanning web, mobile, and TV platforms,…
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Google Ads Optimization Score Now Reflects Competitor Performance Google has recently introduced a noteworthy update to its Ads Optimization Score: a competitor impact component. This enhancement provides advertisers with insights into how their campaigns stack…
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Google has introduced a new feature in its Search Ads platform called Travel Feeds, aiming to enhance ad performance for travel-related queries. This update allows advertisers to deliver highly relevant, real-time information to users by…
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In its third-quarter earnings report for 2024, Reddit has posted substantial growth in revenue and user base, alongside reaching GAAP profitability. The platform, which is popular for its diverse community-driven content, reported a significant year-over-year…
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Amid a slowing economy impacting digital ad spend, Amazon’s growth underscores the unique strengths of its advertising ecosystem. This steady revenue increase is not just a signal of Amazon’s resilience but also of shifting trends…
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LinkedIn’s latest update introduces a new “Lead Gen” objective for boosted posts, enhancing its advertising suite with tools specifically designed to capture leads directly from the LinkedIn feed. This new objective, targeted at brands and…
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Gen Z is emerging as a dominant consumer force in India, with a population of over 377 million. A new report by Snap Inc. and Boston Consulting Group (BCG) explores the spending patterns and social…
