LinkedIn has introduced new advertising tools designed to help brands engage with and influence potential buyers more effectively. As the platform continues to expand its ad offerings, it’s becoming increasingly clear that LinkedIn wants to…
Adobe is enhancing its Content Credentials platform by launching a free web app that helps creators protect their work and ensure proper attribution. This app will allow users to add creator information, such as names,…
PayPal has officially entered the digital advertising space with the launch of PayPal Ads, led by Mark Grether, a former executive at Uber and Amazon’s ad businesses. With access to aggregated transaction data from its…
Pinterest has launched its new Performance+ Suite, a set of AI-driven tools designed to enhance lower-funnel ad campaigns. These features allow advertisers to optimize for goals like Consideration, Conversions, and Catalog Sales with significantly reduced…
TikTok has teamed up with Headspace, a global leader in mindfulness and mental health resources, to prioritize mental well-being for its vast community of users and creators. This collaboration was announced in conjunction with World…
Instagram’s head, Adam Mosseri, recently addressed major issues regarding content moderation on both Instagram and Threads, acknowledging that a broken tool within Meta’s systems led to erroneous account deletions and content removals. The core issue…
Google has unveiled major updates to its search functionality, introducing AI-powered multisearch and Circle to Search capabilities that are set to enhance the way users engage with content. These updates make searching more dynamic and…
Amazon continues to innovate, transforming how users interact with its platform through new visual search capabilities. With a 70% year-over-year increase in visual searches, the company recently rolled out a suite of features designed to…