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User-generated content (UGC) has emerged as a potent tool in the current digital era for companies trying to improve their marketing and engage their audience. Businesses are now looking to their customers—the people who really…
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Advertisers are increasingly questioning the effectiveness of their reliance on social media platforms and YouTube to reach their target audiences. Issues such as brand safety, declining return on investment (ROI), and shifting user behaviors are…
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Spotify Partners with The Trade Desk to Launch Spotify Ad Exchange Spotify has taken a big step in programmatic advertising with the launch of its Spotify Ad Exchange (SAX). The platform, developed with DSP leader…
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In the rapidly evolving world of social media, understanding industry standards for engagement and reach is crucial for Middle Eastern brands aiming to stay competitive. Dash Hudson’s newly released 2024 Social Media Benchmarks provide valuable…
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MrBeast, the YouTube superstar, has acquired Vouch, the world’s first hiring platform designed specifically for content creators. The acquisition aims to streamline MrBeast’s internal hiring processes and eventually scale the platform to serve the broader…
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Adobe’s latest foray into generative AI with its upcoming text-to-video and image-to-video tools is poised to reshape how digital content is created and used. This innovation, showcased through Adobe Firefly, promises to enhance the video…
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Bluesky, the decentralized platform gaining attention as an alternative to Elon Musk’s X, has introduced native video uploads. Announced on Wednesday, this update addresses a key gap, helping Bluesky become a more complete substitute for…
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All the admiration we marketers have for industry disruptors like Ryan Reynolds? It’s time we extend that same appreciation to Jimmy Donaldson, better known as MrBeast. He’s not just a YouTube sensation; he’s a master…
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Snap Inc. has unveiled an ambitious plan to revitalize its advertising strategy and enhance its market position. In a recent communication to the team, Snap’s leadership tackled the current challenges facing the company and outlined…
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The 2024 Roblox Developer’s Conference has arrived, offering fans a glimpse into the platform’s ambitious future as it sets its sights on reaching 1 billion daily active users. Roblox founder and CEO David Baszucki revealed…
