• Spotify Partners with The Trade Desk to Launch Spotify Ad Exchange Spotify has announced a major step forward in programmatic advertising with the launch of its Spotify Ad Exchange (SAX), in collaboration with demand-side platform…

    Spotify Teams with The Trade Desk on New Ad Exchange: What It Means for Marketers

  • In the rapidly evolving world of social media, understanding industry standards for engagement and reach is crucial for Middle Eastern brands aiming to stay competitive. Dash Hudson’s newly released 2024 Social Media Benchmarks provide valuable…

    Understanding 2024 Social Media Benchmarks for Effective Marketing

  • Vouch, the world’s first hiring platform designed specifically for content creators, has been acquired by YouTube superstar MrBeast. The acquisition aims to streamline MrBeast’s internal hiring processes and eventually scale the platform to serve the…

    MrBeast Acquires Vouch: Transforming Hiring for Creators

  • Adobe’s latest foray into generative AI with its upcoming text-to-video and image-to-video tools is poised to reshape how digital content is created and used. This innovation, showcased through Adobe Firefly, promises to enhance the video…

    Adobe Introduces Text-to-Video AI Tool in Firefly

  • Bluesky, the decentralized social media platform that has been making waves as a potential alternative to Elon Musk’s X (formerly Twitter), has just introduced a highly anticipated feature: native video uploads. Announced on Wednesday, this…

    Bluesky Integrates Video Features to Challenge Elon Musk’s X

  • All the admiration we marketers have for industry disruptors like Ryan Reynolds? It’s time we extend that same appreciation to Jimmy Donaldson, better known as MrBeast. He’s not just a YouTube sensation; he’s a master…

    MrBeast’s Masterclass: What Marketers Can Learn from the Leaked Onboarding Document

  • Snap Inc. has unveiled an ambitious plan to revitalize its advertising strategy and enhance its market position. In a recent communication to the team, Snap’s leadership tackled the current challenges facing the company and outlined…

    Snap Inc. Sets Bold New Ad Strategy Amidst Market Challenges

  • The 2024 Roblox Developer’s Conference has arrived, offering fans a glimpse into the platform’s ambitious future as it sets its sights on reaching 1 billion daily active users. Roblox founder and CEO David Baszucki revealed…

    How Roblox’s New Tools Are Empowering Creators and Expanding Marketing Potential

  • In the ever-evolving digital landscape, efficiency and cost-effectiveness are paramount for creative professionals. WeTransfer, renowned for its file-sharing capabilities, is now enhancing its service by integrating a payment feature. This new development aims to streamline…

    WeTransfer Simplifies Payments for Creative Projects

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