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Instagram is testing a suite of AI-powered features designed to enhance user experience and content creation. These developments present new opportunities for marketers, particularly in the Middle East, to engage audiences with innovative and personalized…
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“Instagram has introduced a new feature allowing users to start a WhatsApp chat directly from Instagram Stories. This move is part of Meta’s broader strategy to enhance cross-platform integration and streamline communication for businesses and…
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Instagram is rearranging profile grids and content dimensions, as previously mentioned by IG chief Adam Mosseri in Threads. The shift from square to vertical content seems more reasonable as the content itself started to be…
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Why Instagram Still Relies on Likes Over Saves, According to Adam Mosseri Instagram’s algorithm determines what content gets seen, making it essential for marketers and creators to understand which engagement metrics truly matter. Many social…
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Instagram’s Latest Guide to Stories, Reels, and Carousel Dimensions: What Marketers Need to Know In the dynamic world of social media, staying updated with platform changes is critical for marketers looking to maximize their ROI.…
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In a recent announcement, Instagram’s Head, Adam Mosseri, outlined the platform’s key priorities for 2025: enhancing creativity and fostering connections. With plans to refine its creative tools, reward original content, and make user interactions more…
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Instagram is rolling out a new feature to Reels: a dedicated ‘Friends Liked’ tab. This addition allows users to see Reels that their friends have liked, creating a more personalized and social browsing experience. With…
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Instagram has launched a new feature called ‘Trial Reels,’ allowing creators to experiment with content by sharing it exclusively with non-followers before deciding to publish it to their main audience. Understanding Trial Reels Trial Reels…
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Instagram is rolling out a “Recommendations Reset” feature that allows users to clear and restart their personalized content recommendations across Explore, Reels, and Feed. This update, announced on November 19, 2024, aims to give users…
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Instagram’s carousel feature, which allows users to share multiple photos or videos in a single post, has become a powerful tool for brands aiming to engage audiences through storytelling. By leveraging this format, brands can…
