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At the Meta Connect event held on September 25, 2024, Meta announced its latest experiment: integrating AI-generated images directly into Facebook and Instagram feeds. This new feature, labeled “Imagined for You,” promises to deliver content…
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WhatsApp is continuing to expand its Channels feature with new functionalities aimed at making it easier for users to discover and engage with content. Initially launched as a one-way communication tool, Channels now allow users…
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Meta is enhancing its Ads Manager with the introduction of a valuable new metric: Average Purchases Conversion Value. This feature aims to provide advertisers with clearer insights into the purchase value generated by their campaigns,…
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Navigating through a multitude of products can sometimes overwhelm consumers. To address this, advertisers can now utilize site links within a single image or video ad on Facebook Feed. This feature enables businesses to connect…
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In 2023, Meta implemented a significant change to its location targeting options, which adversely affected several industries, particularly those reliant on reaching transient audiences. However, recent updates suggest that advertisers, especially in the travel sector,…
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Meta has recently announced significant updates to its Business Tools that are poised to affect how advertisers utilize its platforms. The changes, aimed at enhancing privacy, will impact custom audiences, ad tracking, and reporting, prompting…
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In a significant move that will reshape the augmented reality (AR) landscape, Meta has announced the shutdown of Meta Spark’s platform of third-party tools and content. Effective Tuesday, January 14, 2025, this decision will mark…
