Meta is enhancing its Ads Manager with the introduction of a valuable new metric: Average Purchases Conversion Value. This feature aims to provide advertisers with clearer insights into the purchase value generated by their campaigns,…

As the holiday season approaches, businesses are gearing up to maximize their sales potential. In response to this demand, we’re excited to announce a suite of new advertising tools and formats designed to help marketers…

In 2023, Meta implemented a significant change to its location targeting options, which adversely affected several industries, particularly those reliant on reaching transient audiences. However, recent updates suggest that advertisers, especially in the travel sector,…

Meta has recently announced significant updates to its Business Tools that are poised to affect how advertisers utilize its platforms. The changes, aimed at enhancing privacy, will impact custom audiences, ad tracking, and reporting, prompting…

In a significant move that will reshape the augmented reality (AR) landscape, Meta has announced the shutdown of Meta Spark’s platform of third-party tools and content. Effective Tuesday, January 14, 2025, this decision will mark…