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As Valentine’s Day approaches, brands in the Middle East have a unique opportunity to connect with consumers celebrating various forms of love. Recent Snapchat Valentine’s Day Insights reveal key behaviors and preferences of users during…
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Snapchat is making a bold move in the subscription space by rolling out an ad-free experience for Snapchat+ subscribers. The premium tier, which already offers exclusive features, will now allow users to enjoy the platform…
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Snapchat has announced a new, unified monetization program designed to streamline and enhance revenue opportunities for creators on its platform. Set to launch on February 1, 2025, this initiative allows eligible creators to earn income…
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Snapchat has announced a unified monetization program, set to launch on February 1, 2025, that enables eligible creators to earn revenue from both Stories and Spotlight content. With this update, the company aims to streamline…
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Snap Inc. has introduced its Advanced Partner Program for creator agencies across the Middle East and North Africa (MENA) region, aiming to enhance collaboration between brands and creators on Snapchat. Program Overview The Advanced Partner…
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Snapchat has unveiled a groundbreaking addition to its advertising ecosystem: Sponsored Snaps, now integrated into the app’s chat inbox. This move aims to deliver immersive, lower-funnel advertising experiences directly to users, enhancing the platform’s appeal…
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Snapchat has taken a significant step toward improving brand safety by partnering with DoubleVerify (DV), a leading ad measurement and analytics firm. This collaboration integrates DoubleVerify’s ad placement verification tools into Snapchat’s platform, allowing advertisers…
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Gen Z is emerging as a dominant consumer force in India, with a population of over 377 million. A new report by Snap Inc. and Boston Consulting Group (BCG) explores the spending patterns and social…
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Snapchat’s October product bundle introduces new ways for users to connect and express themselves, with Halloween-themed Lenses, Bitmoji costumes, and fresh stickers. These updates, aimed at enhancing in-app interactions, also bring quick camera access for…
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Snapchat continues to evolve its offerings for advertisers, introducing two major ad products: Sponsored Snaps and Promoted Places. These tools aim to help brands engage with Snapchat’s audience more effectively by providing more immersive and…
