TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app.
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TikTok Academy Relaunches to Promote Marketing Education TikTok has introduced an updated version of its TikTok Academy, expanding educational resources for marketers aiming to sharpen their skills on the platform. The revamped academy includes a…
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A recent report from the Ovative Group highlights TikTok’s underestimated advertising value, revealing that the platform drives returns up to 23 times higher than what traditional last-click models indicate. This finding encourages brands to adopt…
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TikTok has partnered with Headspace, a global leader in mindfulness and mental health resources, to prioritize mental well-being for its vast community of users and creators. This collaboration, announced on World Mental Health Day 2024,…
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ByteDance, the parent company of TikTok, is reportedly using a powerful web scraper called ByteSpider to collect vast amounts of data from across the internet. This revelation has sparked privacy and ethical concerns, as ByteSpider…
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As the holiday season nears, SMBs face the challenge of standing out in a competitive landscape. TikTok, with its unique content ecosystem and highly engaged user base, has released its 2024 SMB Holiday Playbook, designed…
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TikTok continues to enhance its platform for creators with the introduction of a new feature allowing users to edit captions in different languages. This update is particularly significant for creators who have a global audience,…
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As search behaviors shift, more than half of users now use video and social platforms for product research. TikTok has responded with its new Search Ads Campaign. With 57% of users using TikTok’s search, this…
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ByteDance, the parent company of TikTok, is set to close its music streaming service, TikTok Music, on November 28, 2024. Available in limited markets—Indonesia, Brazil, Australia, Singapore, and Mexico—the shutdown marks the end of ByteDance’s…
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TikTok, a platform where creativity meets community, is giving creators more ways to engage with their audiences through an expanded subscription model. Originally launched for LIVE creators, TikTok’s subscription service has now been revamped to…
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TikTok has unveiled an extensive 94-page guide designed to assist brands in navigating and maximizing their potential through TikTok Shops. This detailed guide serves as a roadmap for businesses looking to leverage TikTok’s e-commerce features…
