• In a recent showcase at Made on YouTube in New York, the platform unveiled a suite of new features designed to empower creators and enhance viewer engagement. These updates not only highlight YouTube’s commitment to…

    YouTube Unveils New Features to Enhance Creator and Brand Engagement

  • YouTube has introduced the ‘Add Yours’ sticker, a feature enabling users to add their own responses to a shared prompt. The sticker, originally from Instagram Stories, encourages user-generated content (UGC) and boosts engagement. It lets…

    YouTube’s ‘Add Yours’ Sticker: Boosting User Engagement and Brands

  • YouTube has officially introduced a new advertising feature for smart TV users: pause screen ads. This innovative format allows brands to engage viewers during a moment when their attention is effectively captured—when they pause a…

    YouTube Introduces Pause Ads on Smart TVs

  • In the fast-paced world of digital marketing, capturing consumer attention is increasingly challenging. Enter YouTube’s First Position Ads, a strategic tool now available through Display & Video 360 that promises to enhance visibility and engagement…

    First Impressions Count: YouTube’s Ad Placement Breakthrough

  • YouTube has unveiled a significant upgrade to its Shorts platform, introducing new thumbnail editing features designed to enhance the visual appeal of short-form content. This latest update, now available on both iOS and Android devices,…

    YouTube Introduces Advanced Thumbnail Editing for Shorts

  • YouTube and Spotify Overtake Apple Podcasts The podcast industry in the United States has recently undergone a dramatic shift, with YouTube and Spotify surpassing Apple Podcasts to claim the top spots in the market. Once…

    Youtube overtakes Apple podcasts, Capturing 31% of users

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