Google Maps is stepping up its role in local commerce with the launch of a new feature, “Products Nearby.” This addition allows users to search for specific products and see which nearby stores have them in stock. As e-commerce continues to evolve, this feature bridges the gap between online convenience and in-store shopping by offering consumers real-time product availability.
This functionality expands on Google’s push to integrate local shopping into its platforms. With “Products Nearby,” shoppers can input a product into the Google Maps search bar, filter for nearby availability, and get results complete with details like store locations, operating hours, and pricing. This feature makes it easier for consumers to make purchase decisions while supporting local businesses.
Why This Feature Matters
The new feature arrives at a time when hybrid shopping—blending online searches with physical purchases—has gained momentum. According to Google, searches for “in stock near me” have increased significantly in recent years. The “Products Nearby” feature not only meets this growing demand but also helps businesses better showcase their inventory online, capturing the attention of local buyers.
Moreover, this tool can save shoppers time by eliminating the guesswork of visiting stores that may not carry their desired items. For retailers, it provides an opportunity to drive foot traffic and sales by ensuring their products are visible in local search results.
How It Works
To use “Products Nearby,” users simply type the desired item into Google Maps’ search bar and select the new filter for nearby availability. Businesses that have integrated their product feeds with Google will appear in the results, allowing customers to browse local options and plan their shopping trips more effectively. For now, this feature is rolling out in select markets, with broader availability expected soon.
Impact on Local Businesses in the Middle East
In the Middle East, where brick-and-mortar retail still plays a significant role, this feature could be particularly impactful. Retailers can leverage “Products Nearby” to promote their inventory to a tech-savvy audience that often relies on digital tools to enhance offline shopping. It can also help smaller businesses compete with larger e-commerce players by improving their visibility on Google Maps.
To take advantage of this tool, retailers should ensure their inventory data is synced with Google and updated frequently. This not only enhances the customer experience but also maximizes the chances of appearing in local product searches.
Key Takeaway for Marketing Managers
For marketing professionals, especially in the Middle East, this update underscores the importance of integrating online and offline strategies. Retailers should prioritize syncing inventory with Google to boost their visibility in local searches. Campaigns highlighting the convenience of checking product availability in-store through Google Maps can drive engagement and attract foot traffic. By capitalizing on this feature, businesses can better connect with local consumers and enhance their shopping experience.
