Instagram has launched a new feature called ‘Trial Reels,’ allowing creators to experiment with content by sharing it exclusively with non-followers before deciding to publish it to their main audience.

Understanding Trial Reels

Trial Reels enable creators to test new ideas, formats, or topics without immediately exposing them to their existing follower base. By selecting the ‘Trial’ option during the reel creation process, the content is shared with a segment of non-followers, providing an opportunity to gauge engagement and performance metrics before a broader release.

How to Use Trial Reels

To utilize this feature:

1. Create a Reel: Develop your content as usual.
2. Enable Trial Mode: Before sharing, toggle the ‘Trial’ option to activate the feature.
3. Share the Reel: Publish the reel, which will then be visible only to non-followers.
4. Review Performance: After approximately 24 hours, access engagement metrics such as views, likes, comments, and shares to assess the reel’s performance.
5. Decide on Wider Sharing: Based on the insights, choose to share the reel with your followers or set it to auto-share if it meets certain performance criteria within the first 72 hours.

Benefits for Creators

This feature addresses common concerns among creators about experimenting with content that deviates from their usual niche. By testing with non-followers, creators can explore innovative ideas without the risk of alienating their existing audience. Early adopters have reported success, noting that Trial Reels help in identifying content that resonates well before a full release.

To explore this topic further, check out our How Instagram’s Reset Feature Changes the Content Arena for more insights.

Availability

Trial Reels are rolling out globally and will be available to all eligible creators in the coming weeks. Creators can access this feature through the standard posting interface on Instagram.

Key Takeaway for Marketing Managers

Marketing professionals should consider incorporating Trial Reels into their content strategy to test new concepts and formats with a broader audience segment. This approach allows for data-driven decisions on content deployment, potentially enhancing engagement and reach while minimizing the risk associated with untested content.