Meta has taken another major leap forward in artificial intelligence, introducing new multimodal features designed to enhance user interaction and improve business outcomes. At Connect, Meta revealed updates to its Meta AI, which now boasts voice capabilities, photo understanding and editing tools, expanded business AI solutions, and an innovative translation feature for creators. With these new features powered by the Llama 3.2 models, Meta AI is set to become even more integrated into the daily lives of users and businesses.
Meta AI Gets a Voice
One of the most exciting additions is the ability to use your voice to interact with Meta AI on platforms like Messenger, Facebook, WhatsApp, and Instagram Direct Messages. This voice-enabled feature allows users to ask questions, learn new things, or even lighten the mood with a joke, and the assistant will respond out loud. As part of the rollout, users can select from various AI-generated voices, including recognizable ones like Awkwafina, Dame Judi Dench, John Cena, and others. This addition transforms the way people engage with Meta AI, making interactions more natural and intuitive.
AI-Driven Photo Understanding and Editing
Meta AI now goes beyond chat interactions, allowing users to share and learn from their photos. When a user shares an image, Meta AI can analyze it, answer questions, and provide information. For example, users can upload a picture of a flower and ask Meta AI to identify it or send a food image and request a recipe.
What’s more, Meta AI introduces new photo-editing capabilities. Users can modify images by requesting changes like altering outfits or replacing backgrounds — all done within a chat. This is a leap forward for content creation, giving users more control and creative freedom without the need for specialized software.
New AI Tools for Creators
Meta is also testing a new translation tool for creators, aimed at automatically translating the audio of Reels in multiple languages. With automatic dubbing and lip-syncing, Meta AI can replicate the creator’s voice in another language while matching their lip movements. The initial tests include videos in English and Spanish from creators in the U.S. and Latin America, with plans to expand to more languages and regions.
Additionally, Meta AI-generated content is being tested for Facebook and Instagram feeds. Users may now see images created specifically for them, based on trends and their interests, which they can customize further by tapping suggested prompts or swiping to explore new content.
Business AI: Empowering Engagement and Sales
Meta is also expanding its AI tools for businesses, specifically targeting those using click-to-message ads on WhatsApp and Messenger. These new business AIs allow companies to quickly set up automated agents capable of interacting with customers, answering common queries, offering support, and even facilitating transactions. Whether a customer is asking about product features or completing a purchase, Meta’s AI agents provide businesses with the opportunity to enhance customer engagement and drive sales.
In addition to business AIs, Meta’s generative AI tools for advertisers have seen widespread adoption, with more than a million advertisers using them to create over 15 million ads in the past month alone. Meta reports that campaigns using these AI tools have resulted in an 11% higher click-through rate and a 7.6% higher conversion rate compared to those without the features. These tools give businesses an edge by improving ad performance through AI-generated copy, imagery, and targeting capabilities.
Meta’s latest AI updates have made the platform’s tools smarter, more interactive, and more creative. From voice-enabled assistants and photo-editing capabilities to new business AI tools and creator features, Meta is empowering both users and businesses to do more. With continued innovation, Meta is cementing its place as a leader in AI technology, helping individuals and companies alike create, connect, and grow.
