Vouch, the world’s first hiring platform designed specifically for content creators, has been acquired by YouTube superstar MrBeast. The acquisition aims to streamline MrBeast’s internal hiring processes and eventually scale the platform to serve the broader creator economy. Vouch, founded by creator economy veteran Marty Pesis, has matched over 35,000 candidates with roles for creators like Yes Theory, Jesser, Safiya Nygaard, and the Stokes Twins.
Marty Pesis created Vouch to address the growing demand for specialized talent in the creator economy. After leaving Cameo, where he helped scale marketing and B2B efforts, Pesis recognized the challenges creators face in building teams. Vouch was designed as an all-in-one hiring platform, offering tools to connect creators with professionals for niche roles such as thumbnail designers, retention editors, and content strategists. Vouch’s core features include AI-powered candidate recommendations, customizable job posts, and career pages for creators to showcase their teams.
“Hiring in the creator economy presents distinct challenges,” Pesis explained. “Creators need to attract highly specialized talent, which requires a unique approach. Vouch streamlines this process, helping creators filter through the large pool of candidates to find the right fit quickly.” This acquisition is expected to further enhance MrBeast’s hiring efforts by giving his team access to a more efficient and targeted platform.
Kara McCloud, Head of Talent at MrBeast, emphasized the significance of Vouch in improving their candidate experience. “We couldn’t do what we do without our incredible team, and Vouch allows us to improve how we hire talent in ways that the industry has never seen before. We’re excited to see how it will continue to evolve,” McCloud said. The terms of the acquisition have not been disclosed, but it signals a significant development in how creators manage their teams.
Impact on Marketers
The acquisition of Vouch by MrBeast is more than just a boost to the hiring process for content creators—it also has potential implications for digital marketers. Marketers working with creators often need skilled professionals to produce high-quality content. With Vouch, brands now have access to a more structured way to find and hire specialized talent, whether it’s video editors, creative strategists, or other key roles essential for content marketing initiatives.
This streamlined hiring process will allow marketers to build stronger teams for their influencer and content marketing campaigns, enabling faster execution and improved quality of work. As more brands look to tap into the creator economy, Vouch’s AI-driven recommendations and large talent pool can offer an advantage in finding the right talent to meet growing content demands.
