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Google’s recent update emphasizes the role of content creators in SEO success. This marks a shift in how E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) factors are applied. The update recognizes that a creator’s credibility can…
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LG Ad Solutions has introduced Native Screensaver Ads on LG Smart TVs, a new advertising format that turns idle screen time into a powerful tool for brand engagement. Unlike traditional ad spots that rely on…
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As AI transforms content creation, YouTube’s AI tools have been introduced to detect and address the rise of deepfakes. Deepfakes—AI-generated content that can manipulate voices, faces, and actions to mimic real people—pose significant risks to…
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Google is increasing efforts to make online content more transparent. It helps users understand how content creators create, modify, and share content. Through new tools and partnerships like SynthID and C2PA, Google is tackling concerns…
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In response to last year’s API-related protests, Reddit has introduced new rules governing how community moderators can change the status of their subreddits. In 2023, Reddit’s API changes sparked a widespread backlash, causing a large…
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Meta has taken another major leap forward in artificial intelligence, introducing new multimodal features designed to enhance user interaction and improve business outcomes. At Connect, Meta revealed updates to its Meta AI, which now boasts…
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At the Meta Connect event held on September 25, 2024, Meta announced its latest experiment: integrating AI-generated images directly into Facebook and Instagram feeds. This new feature, labeled “Imagined for You,” promises to deliver content…
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As search behaviors shift, more than half of users now use video and social platforms for product research. TikTok has responded with its new Search Ads Campaign. With 57% of users using TikTok’s search, this…
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For digital marketers, proving the effectiveness of campaigns often feels like trying to navigate a maze without a map. In an environment where marketing spend must be justified and optimized, understanding which actions directly contribute…
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ByteDance, the parent company of TikTok, is set to close its music streaming service, TikTok Music, on November 28, 2024. Available in limited markets—Indonesia, Brazil, Australia, Singapore, and Mexico—the shutdown marks the end of ByteDance’s…
