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YouTube has introduced the ‘Add Yours’ sticker, a feature enabling users to add their own responses to a shared prompt. The sticker, originally from Instagram Stories, encourages user-generated content (UGC) and boosts engagement. It lets…
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In an increasingly competitive job market, LinkedIn has become a pivotal platform for job seekers and recruiters alike. However, the rise of artificial intelligence (AI) tools is changing the landscape of job applications, leading to…
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Gmail has continually evolved, introducing AI-powered features like Smart Reply and nudging to streamline inbox management. The latest addition, Gemini, enhances these capabilities, offering users even more ways to prioritize, react, and respond to emails,…
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Meta is enhancing its Ads Manager with the introduction of a valuable new metric: Average Purchases Conversion Value. This feature aims to provide advertisers with clearer insights into the purchase value generated by their campaigns,…
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YouTube has officially introduced a new advertising feature for smart TV users: pause screen ads. This innovative format allows brands to engage viewers during a moment when their attention is effectively captured—when they pause a…
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In recent months, the platform formerly known as Twitter, now X, has faced challenges in maintaining its user engagement. While many niche communities have migrated to other platforms, X still holds significant value, particularly for…
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In the fast-paced world of digital marketing, capturing consumer attention is increasingly challenging. Enter YouTube’s First Position Ads, a strategic tool now available through Display & Video 360 that promises to enhance visibility and engagement…
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Amazon plans to integrate sponsored ads into its shopping chatbot, Rufus, reshaping conversational commerce. This initiative boosts brand visibility and product discovery. With AI-driven shopping on the rise, marketers must watch closely, as this presents…
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In a remarkable surge of popularity, social network Bluesky rise has announced it now boasts over 10 million users, a milestone achieved largely due to the fallout from Elon Musk-owned X being banned in Brazil.…
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Navigating through a multitude of products can sometimes overwhelm consumers. To address this, advertisers can now utilize site links within a single image or video ad on Facebook Feed. This feature enables businesses to connect…
