Snap Inc. has introduced its Advanced Partner Program for creator agencies across the Middle East and North Africa (MENA) region, aiming to enhance collaboration between brands and creators on Snapchat.
Program Overview
The Advanced Partner Program offers participating agencies access to:
- Creator Discovery API: Enables identification of relevant Snap Stars, providing valuable insights to optimize campaign strategies.
- Snap Focus: An e-learning platform offering certifications across various modules, providing a curated package of educational tools.
- Snap Creator Marketplace (Beta): Early access to connect with creators for potential collaborations.
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Pilot Agency Partners
The program’s initial phase includes a closed cohort of pilot agencies:
- ArabyAds Group
- Brand Ripplr
- Creo
- Influencer
- InHype
- LAVAD
- Moalen
- Publicis Groupe – Content Practice
- Sociata (formerly Vinelab)
- The Goat Agency MENA, part of GroupM MENA
- Vamp
Key Takeaway for Marketing Managers
Marketing professionals in the MENA region should consider leveraging Snapchat’s Advanced Partner Program to enhance brand authenticity and engagement through creator collaborations. Utilizing tools like the Creator Discovery API and Snap Focus can optimize campaign strategies and improve ROI.
