Amid a slowing economy impacting digital ad spend, Amazon’s growth underscores the unique strengths of its advertising ecosystem. This steady revenue increase is not just a signal of Amazon’s resilience but also of shifting trends…

Amazon Ads is pushing boundaries with its new AI tools, AI Creative Studio and Audio Generator, designed to enhance ad personalization and creative variety. These tools allow marketers to generate custom content using AI, tailored…

Amazon continues to innovate, transforming how users interact with its platform through new visual search capabilities. With a 70% year-over-year increase in visual searches, the company recently rolled out a suite of features designed to…

Amazon Prime Video, one of the largest streaming platforms globally, is rolling out more ads to its service in 2024. As a part of this shift, users will see an increase in ad-supported content unless…

Amazon Ads has introduced two new generative AI-powered features—Video Generator and Live Image capabilities—aimed at enhancing the efficiency and creativity of video and image content for advertisers. Currently in beta for select U.S. advertisers, these…

In a move that could reshape the landscape of conversational commerce, Amazon has announced plans to integrate sponsored ads into its recently launched shopping chatbot, Rufus. This initiative, revealed in a changelog and first reported…