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Google Ads has introduced a new conversion action called “Conversation Started,” enabling advertisers to track user engagements initiated through WhatsApp message assets. This feature allows businesses to measure the effectiveness of their message-based ad interactions,…
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Google Ads has launched a new feature allowing advertisers to track when users engage with WhatsApp message assets through a “conversation started” conversion action. This addition enhances transparency and measurement for message-based campaigns, enabling businesses…
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Google Ads Optimization Score Now Reflects Competitor Performance Google has recently introduced a noteworthy update to its Ads Optimization Score: a competitor impact component. This enhancement provides advertisers with insights into how their campaigns stack…
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At DMEXCO, one of Europe’s top digital marketing events, Google Ads unveiled major updates to empower businesses with AI-driven advertising. In response to advertiser feedback, Google introduced five innovations to improve creative processes, boost campaign…
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Google Ads has rolled out a game-changing feature that promises to transform how advertisers approach remarketing campaigns on YouTube. The new update allows advertisers to create remarketing lists based on viewers of specific YouTube creator…
