LinkedIn has rolled out two major updates to its Sales Navigator platform: Lead IQ and an enhanced version of Account IQ. These tools aim to streamline the B2B sales process using AI-driven insights, empowering sales…

How Marketers Can Optimize Video Content for LinkedIn In an era where video dominates digital marketing, LinkedIn stands out as a powerful platform for professional engagement. With its emphasis on business-centric content, the platform offers…

LinkedIn has launched a fresh campaign, “Know-How That Sticks,” designed to equip digital professionals with essential, actionable skills. This initiative aims to address a common pain point among professionals: the gap between learning and applying…

LinkedIn’s latest update introduces a new “Lead Gen” objective for boosted posts, enhancing its advertising suite with tools specifically designed to capture leads directly from the LinkedIn feed. This new objective, targeted at brands and…

LinkedIn’s feed algorithm is crucial for marketers aiming to enhance their reach and engagement on the platform. With over 930 million users worldwide and significant growth in the Middle East, LinkedIn has become a prime…

LinkedIn has introduced new advertising tools designed to help brands engage with and influence potential buyers more effectively. As the platform continues to expand its ad offerings, it’s becoming increasingly clear that LinkedIn wants to…

For digital marketers, proving the effectiveness of campaigns often feels like trying to navigate a maze without a map. In an environment where marketing spend must be justified and optimized, understanding which actions directly contribute…

In an increasingly competitive job market, LinkedIn has become a pivotal platform for job seekers and recruiters alike. However, the rise of artificial intelligence (AI) tools is changing the landscape of job applications, leading to…