Snapchat has unveiled a groundbreaking addition to its advertising ecosystem: Sponsored Snaps, now integrated into the app’s chat inbox. This move aims to deliver immersive, lower-funnel advertising experiences directly to users, enhancing the platform’s appeal…

Snapchat has taken a significant step toward improving brand safety by partnering with DoubleVerify (DV), a leading ad measurement and analytics firm. This collaboration integrates DoubleVerify’s ad placement verification tools into Snapchat’s platform, allowing advertisers…

Gen Z is emerging as a dominant consumer force in India, with a population of over 377 million. A new report by Snap Inc. and Boston Consulting Group (BCG) explores the spending patterns and social…

Snapchat’s October product bundle introduces new ways for users to connect and express themselves, with Halloween-themed Lenses, Bitmoji costumes, and fresh stickers. These updates, aimed at enhancing in-app interactions, also bring quick camera access for…

Snapchat continues to evolve its offerings for advertisers, introducing two major ad products: Sponsored Snaps and Promoted Places. These tools aim to help brands engage with Snapchat’s audience more effectively by providing more immersive and…

Snapchat has been consistently innovating to enhance user experiences, and its latest feature, “Footsteps on the Snap Map,” is no exception. This feature offers users a unique way to track their location history and visually…

Snap Inc. is making a bold move to enhance user engagement by incorporating Google’s advanced generative AI model into its popular messaging app, Snapchat. As part of a new partnership, Snapchat’s AI chatbot, My AI,…

Snapchat is cementing its position as a leading platform for creators, emphasizing the importance of relationships in content sharing. In the past year, the platform has seen a remarkable surge in public content creation, with…

Snapchat’s Q2 2024 Update: Enhancements in Ad Performance and New Features In Snap’s recent Q2 2024 earnings report, the company spotlighted significant advancements in its direct response (DR) advertising business. The progress is driven by…