Snap Inc. is making a bold move to enhance user engagement by incorporating Google’s advanced generative AI model into its popular messaging app, Snapchat. As part of a new partnership, Snapchat’s AI chatbot, My AI,…

Snapchat new tools are strengthening its position as a top platform for creators. Additionally, these tools highlight the importance of relationships in content sharing. In the past year, the platform has seen a surge in…

Snapchat’s Q2 2024 Update: Enhancements in Ad Performance and New Features In Snap’s recent Q2 2024 earnings report, the company spotlighted significant advancements in its direct response (DR) advertising business. The progress is driven by…