• Google Ads has launched a new feature allowing advertisers to track when users engage with WhatsApp message assets through a “conversation started” conversion action. This addition enhances transparency and measurement for message-based campaigns, enabling businesses…

    Google Adds WhatsApp Engagement Tracking for Ads

  • WhatsApp continues to evolve with new features aimed at improving user experience and communication. In its latest beta update for iOS version 24.20.10.71, WhatsApp has introduced several exciting enhancements, from interface tweaks to improved messaging…

    WhatsApp’s Latest Beta Update for iOS: What Marketers Should Know.

  • WhatsApp is continuously evolving its features to provide a more personalized experience for users, and its latest update centers around the “Status” function. Status, a feature that allows users to post temporary updates that disappear…

    Targeted Marketing on WhatsApp: How Status Updates Just Got Smarter

  • WhatsApp is continuing to expand its Channels feature with new functionalities aimed at making it easier for users to discover and engage with content. Initially launched as a one-way communication tool, Channels now allow users…

    WhatsApp Channels Expands with Advanced Search and Interactive Tools for Brands.

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