YouTube has launched the ‘Add Yours’ sticker, a new feature that allows users to participate in content creation by adding their own responses to a shared prompt. Initially popular on Instagram Stories, the ‘Add Yours’ sticker encourages user-generated content (UGC) and interaction by enabling viewers to add their own video, image, or response to a creator’s post. This feature promises to enhance engagement for both creators and brands on YouTube.

What is the ‘Add Yours’ Sticker?

The ‘Add Yours’ sticker functions as a clickable prompt, allowing users to contribute to a themed content chain. Viewers can click on the sticker and upload their own video, creating a connected series of posts that link back to the original content. This helps foster a sense of community, driving participation and deeper engagement with both the creator’s content and the broader YouTube community.

Boosting Engagement

Creators can use this new tool to invite viewers to share their own experiences. For example, a travel vlogger might ask viewers to upload clips of their favorite destinations, or a fitness influencer could prompt followers to share workout progress. This level of audience participation helps turn passive viewers into active participants, enhancing user interaction.

Similar to TikTok challenges, the ‘Add Yours’ sticker allows creators and brands to launch viral campaigns. By initiating a trend or challenge, creators can spark a series of related content, fostering a more dynamic and interactive environment on YouTube.

Impacts on Marketers

The ‘Add Yours’ sticker also holds significant potential for marketers. User-generated content has become a powerful marketing tool, offering brands a way to engage their audience more authentically. The sticker can be leveraged in campaigns to invite users to share experiences with a product, showcase how they use it, or take part in a challenge.

For example, a food brand could ask customers to upload videos of their favorite recipes featuring the brand’s products. This kind of interaction promotes organic engagement and generates social proof, which helps build trust and credibility with potential customers.

Additionally, UGC driven by the sticker resonates more authentically with viewers, often making marketing campaigns feel more relatable. Marketers can tap into real-life experiences from their audience, making campaigns more personal and impactful.

Enhancing Content Strategies

The ‘Add Yours’ sticker gives creators and brands new ways to innovate their content strategies. By encouraging users to participate directly, creators can produce interactive content that keeps audiences engaged longer. This shift from passive consumption to active involvement allows for deeper connections between creators and their audiences.

For brands and influencers, the sticker provides a fresh way to maintain audience engagement, particularly in content niches like lifestyle, beauty, fitness, and DIY. YouTube’s adoption of this feature also makes it more competitive with platforms like Instagram and TikTok, where similar interactive features have driven viral success.

YouTube’s rollout of the ‘Add Yours’ sticker offers creators and marketers a powerful new tool to drive audience interaction. From launching participatory campaigns to tapping into user-generated content, this feature provides exciting opportunities for fostering more collaborative content. As marketers look for ways to stay ahead, the ‘Add Yours’ sticker represents a valuable resource for creating more engaging, community-driven campaigns.