YouTube has introduced the ‘Add Yours’ sticker, a feature enabling users to add their own responses to a shared prompt. The sticker, originally from Instagram Stories, encourages user-generated content (UGC) and boosts engagement. It lets viewers add videos, images, or responses to a creator’s post. This feature promises to enhance engagement for both creators and brands on YouTube.

What is the ‘Add Yours’ Sticker?

The ‘Add Yours’ sticker functions as a clickable prompt, allowing users to contribute to a themed content chain. Viewers can click on the sticker to upload their own video, creating a connected series of posts. This fosters community, driving participation and engagement with the creator’s content and YouTube as a whole.

Boosting Engagement

Creators can use this new tool to invite viewers to share their own experiences. For example, a travel vlogger might ask viewers to upload clips of their favorite destinations, or a fitness influencer could prompt followers to share workout progress. This level of audience participation helps turn passive viewers into active participants, enhancing user interaction.

Similar to TikTok challenges, the ‘Add Yours’ sticker allows creators and brands to launch viral campaigns. By initiating a trend or challenge, creators can spark a series of related content, fostering a more dynamic and interactive environment on YouTube.

For a deeper dive into this topic, be sure to check out our YouTube Rolls Out Gifts to Enhance Real-Time Engagement and Creator Revenue for additional insights.

Impacts on Marketers

The ‘Add Yours’ sticker also holds significant potential for marketers. User-generated content has become a powerful marketing tool, offering brands a way to engage their audience more authentically. The sticker can be leveraged in campaigns to invite users to share experiences with a product, showcase how they use it, or take part in a challenge.

For example, a food brand could ask customers to upload videos of their favorite recipes featuring the brand’s products. This kind of interaction promotes organic engagement and generates social proof, which helps build trust and credibility with potential customers.

Additionally, UGC driven by the sticker resonates more authentically with viewers, often making marketing campaigns feel more relatable. Marketers can tap into real-life experiences from their audience, making campaigns more personal and impactful.

Enhancing Content Strategies

The ‘Add Yours’ sticker gives creators and brands new ways to innovate their content strategies. By encouraging users to participate directly, creators can produce interactive content that keeps audiences engaged longer. This shift from passive consumption to active involvement allows for deeper connections between creators and their audiences.

For brands and influencers, the sticker is a new way to boost engagement, especially in niches like lifestyle, beauty, fitness, and DIY. It also makes YouTube more competitive with platforms like Instagram and TikTok, where interactive features have fueled viral success.

YouTube’s rollout of the ‘Add Yours’ sticker offers creators and marketers a powerful new tool to drive audience interaction. From launching participatory campaigns to tapping into user-generated content, this feature provides exciting opportunities for fostering more collaborative content. As marketers look for ways to stay ahead, the ‘Add Yours’ sticker represents a valuable resource for creating more engaging, community-driven campaigns.