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Google has recently introduced changes to its Business Profile re-verification process, creating new considerations for businesses and marketers alike. What used to be a relatively straightforward process has become more stringent, with even small updates…
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YouTube is making a major update to its Shorts platform by increasing the maximum video length from 60 seconds to 3 minutes, effective from October 15, 2024. This change comes after repeated requests from creators,…
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Target cost-per-lead (tCPL) bidding is a semi-automated bidding strategy designed to optimize your advertising budget for Google Local Services Ads. By setting a desired average cost per lead, businesses can allow Google to automatically adjust…
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Facebook is taking steps to become more creator-friendly by consolidating its monetization programs into a centralized Facebook Content Monetization hub. With the growing influence of short-form video content, this hub will simplify monetization for creators…
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Vouch, the world’s first hiring platform designed specifically for content creators, has been acquired by YouTube superstar MrBeast. The acquisition aims to streamline MrBeast’s internal hiring processes and eventually scale the platform to serve the…
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Facebook recently added a new feature allowing users to add custom covers to Reels, similar to what is already available on Instagram. This small but significant update enables creators and brands to maintain a consistent…
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Reddit is rolling out a machine learning-powered translation feature to over 35 new countries, including Brazil, Spain, Germany, and the Philippines. This expansion allows users to translate entire Reddit feeds, including posts and comments, into…
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Adam Mosseri, the head of Instagram, recently addressed a common misconception regarding video content shared on the platform. Many users and marketers believe that videos created on third-party apps—such as TikTok or editing platforms like…
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Instagram has introduced a new in-app feature to guide creators with personalized tips, educational reels, and best practices across content creation, engagement, reach, and monetization. This initiative aims to help creators grow their audience and…
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Instagram has recently updated its Professional Dashboard with new best practices and personalized tips designed to help creators and businesses improve their content strategy. This section offers comprehensive guidance on topics like creation, engagement, reach,…
