-
Spotify is preparing to expand its offerings with a “Super-Premium” subscription tier aimed at superfans, as revealed during its recent Q3 earnings call. This high-end plan, rumored to cost $17-$18 per month, is expected to…
-
Snapchat has unveiled a groundbreaking addition to its advertising ecosystem: Sponsored Snaps, now integrated into the app’s chat inbox. This move aims to deliver immersive, lower-funnel advertising experiences directly to users, enhancing the platform’s appeal…
-
Instagram is testing a new layout for Stories Highlights, moving them from users’ profiles to a separate tab. This update is part of Instagram’s ongoing effort to refine its interface, emphasizing Reels and posts while…
-
TikTok has launched a new feature aimed at boosting creator monetization: the affiliate comment link. This update allows eligible creators to add a product link directly in the comments of their videos, driving affiliate commissions…
-
LinkedIn has rolled out two major updates to its Sales Navigator platform: Lead IQ and an enhanced version of Account IQ. These tools aim to streamline the B2B sales process using AI-driven insights, empowering sales…
-
Google has introduced a curation service for its Ad Manager platform, aimed at streamlining the process of securing premium ad placements for media agencies. This new feature enables agencies to discover and customize deals tailored…
-
Instagram has announced a new “Recommendations Reset” feature, enabling users to refresh the content suggested in Explore, Reels, and Feed. The tool is designed to give users, including teens, greater control over their content preferences…
-
YouTube has launched a new feature, Jewels and Gifts, aimed at enhancing monetization for creators during vertical live streams. This feature enables viewers to support creators with digital items (Jewels) that translate into earnings (Rubies),…
-
In an era where attention is scarce, brands are striving to create content that resonates deeply with their audiences. A recent report by TikTok and WARC sheds light on how cultural and personal relevance can…
-
Spotify Partners with The Trade Desk to Launch Spotify Ad Exchange Spotify has announced a major step forward in programmatic advertising with the launch of its Spotify Ad Exchange (SAX), in collaboration with demand-side platform…
