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Elon Musk, the owner of X (formerly known as Twitter), recently announced that the platform’s algorithm will undergo significant changes to reduce the prominence of negative content. Musk emphasized the importance of creating a more…
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Meta, the parent company of Facebook, Instagram, and WhatsApp, has released its 2024 Year in Review, highlighting significant advancements in artificial intelligence (AI), augmented reality (AR), and content moderation strategies. These developments are poised to…
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In December 2024, Google implemented significant updates that have implications for digital marketing strategies, particularly in the Middle East. These changes include the rollout of core and spam updates, advancements in AI integration, and technical…
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Bluesky, a decentralized social media platform, is actively courting publishers to enhance its content ecosystem and user engagement. By simplifying verification processes and ensuring equitable content prioritization, Bluesky aims to position itself as a publisher-friendly…
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Snapchat has announced a new, unified monetization program designed to streamline and enhance revenue opportunities for creators on its platform. Set to launch on February 1, 2025, this initiative allows eligible creators to earn income…
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Google Ads has introduced a new conversion action called “Conversation Started,” enabling advertisers to track user engagements initiated through WhatsApp message assets. This feature allows businesses to measure the effectiveness of their message-based ad interactions,…
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Snapchat has announced a unified monetization program, set to launch on February 1, 2025, that enables eligible creators to earn revenue from both Stories and Spotlight content. With this update, the company aims to streamline…
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Instagram has launched a new feature called ‘Trial Reels,’ allowing creators to experiment with content by sharing it exclusively with non-followers before deciding to publish it to their main audience. Understanding Trial Reels Trial Reels…
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Snap Inc. has introduced its Advanced Partner Program for creator agencies across the Middle East and North Africa (MENA) region, aiming to enhance collaboration between brands and creators on Snapchat. Program Overview The Advanced Partner…
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Google’s CEO, Sundar Pichai, has revealed that 2025 will mark a pivotal year for the company’s search engine, signaling the most significant transformation in recent years. Speaking at the New York Times DealBook Summit, Pichai…
