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In the rapidly evolving world of social media, platform updates can have profound effects on user behavior. Recent changes at X (formerly known as Twitter) are driving a significant spike in users flocking to Bluesky,…
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X, formerly known as Twitter, recently updated its privacy policy to include a significant change: it now permits third-party companies to use its data for training artificial intelligence (AI) models. This move is part of…
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Snapchat continues to evolve its offerings for advertisers, introducing two major ad products: Sponsored Snaps and Promoted Places. These tools aim to help brands engage with Snapchat’s audience more effectively by providing more immersive and…
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Creators on Meta’s Threads platform are now being paid to post content, but many of them are expressing frustration over the platform’s opaque algorithm. This lack of clarity on how content reaches users is creating…
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YouTube has begun testing an AI-powered feature that suggests comment replies for creators, streamlining the process of engaging with viewers. This tool aims to enhance interaction by making it easier for creators to respond to…
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Google has recently introduced new verification methods for its Merchant Center, providing e-commerce businesses with additional ways to validate their accounts. This change aims to streamline the onboarding process for online retailers, ensuring that businesses…
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Meta has taken another step toward transforming the digital landscape with the introduction of generative AI for video creation. This new tool allows brands and marketers to generate customized video content efficiently, taking their advertising…
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LinkedIn has introduced new advertising tools designed to help brands engage with and influence potential buyers more effectively. As the platform continues to expand its ad offerings, it’s becoming increasingly clear that LinkedIn wants to…
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Adobe is enhancing its Content Credentials platform by launching a free web app that helps creators protect their work and ensure proper attribution. This app will allow users to add creator information, such as names,…
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PayPal has officially entered the digital advertising space with the launch of PayPal Ads, led by Mark Grether, a former executive at Uber and Amazon’s ad businesses. With access to aggregated transaction data from its…
